Is Your Website Driving People Away? 3 Mistakes Small Businesses Make (And How to Fix Them)
Most small business websites aren’t losing customers because they look “ugly.” They are losing customers because of tiny user-experience friction points that drive people crazy.
If your current site has any of these three issues, it’s time for an upgrade:
- The 3-Second Wait: If your site takes more than a couple of seconds to load on a smartphone, your visitor is gone. Heavy images and unoptimized code are the biggest culprits here.
- The Mystery Scavenger Hunt: Can a visitor figure out exactly what you sell and how to buy it within five seconds of landing on your page? If your phone number or contact form is buried at the bottom of an obscure page, you’re bleeding leads.
- The Desktop-Only Trap: More than half of your web traffic is holding a smartphone. If your text becomes microscopic or your menus break on a phone screen, you’re alienating half your audience.
Fixing these doesn’t require a massive development team. At Casey Kelley, I design with a “performance-first” mindset. Every single block is engineered to load lightning-fast and guide your users directly to your call to action, keeping money in your pocket.